Oleander Brand Identity

Sustainable Luxury Perfume

Brand Identity
Storytelling
Sustainable Packaging
Marketing

Mumbai

2025

Oleander is a luxurious perfume brand that came to Pixicorn with a vision—but no visual identity. We partnered with them from the ground up to craft a brand that not only smells exquisite but looks and feels timeless. From logo to packaging and sustainable presentation, Pixicorn gave birth to Oleander’s bold, feminine, and premium aesthetic.

Summary

When Oleander approached Pixicorn, they had an elegant concept—a premium fragrance rooted in sensory richness and natural elegance—but lacked a brand identity that could capture it. Our task was to shape the visual and tactile experience of the product. We designed a clean, sophisticated logo, built a bold packaging system with striking magenta tones and soft typographic balance, and ensured that the brand translated across touchpoints with consistency. The signature wooden perfume cap became the starting point for integrating sustainability, which we reflected subtly across the visual storytelling. The result is a sensorial brand world that’s as refined and confident as the scent itself—ready to compete on global shelves.

Challenge

The client had a strong vision for a premium perfume line but no visual identity or brand system in place. They needed a creative partner who could transform that vision into a tangible, high-end experience—something that stood out in a saturated fragrance market while reflecting the natural and sustainable ethos of their product.

Solutions

Drawing inspiration from Oleander’s name and its vision of wild beauty, the brand identity was built to evoke a sense of confidence, elegance, and sensory depth. The logo blends minimal typography with a custom star-flower symbol, subtly weaving in the brand’s botanical essence. The packaging design uses bold pinks softened by structured layouts and repeat motifs to create a luxurious yet playful shelf presence. Sustainability was echoed through the use of natural wood caps, informing a brand language that feels both premium and conscious. For the client, this identity system did more than define the look—it gave Oleander a voice. Pixicorn’s work helped transform a fragrance concept into a full-fledged brand with visual clarity, emotional appeal, and a strong foundation for future growth in both D2C and retail markets.