Runway Threadz Brand Identity

Sustainable Fashion

Brand Identity
Sustainable Fashion
Marketing

Kolkata

2024

Runway Threadz is a homegrown ethnic fashion brand rooted in heritage craftsmanship. Pixicorn partnered with them to design a compelling brand identity that seamlessly blends tradition with modern elegance. From logo creation to a cohesive brand language and eco-conscious packaging, the entire design system reflects the values of authenticity, aesthetic appeal, and sustainability. The result is a strong, recognizable brand ready to thrive in both physical and digital fashion spaces.

Summary

For Runway Threadz, an ethnic fashion brand rooted in artisanal heritage, we crafted a visual identity that bridges tradition with contemporary flair. Our goal was to translate their story into a brand system that feels premium, culturally grounded, and scalable. With thoughtful design decisions—from a custom logo inspired by threadwork to sustainable packaging—we delivered not just aesthetics but meaning, helping the brand express its essence and connect authentically with a conscious, modern audience.

Challenge

The brand lacked a consistent visual identity and packaging that spoke to its story of craftsmanship and sustainability. Without a strong logo, recognizable visual elements, or eco-aligned packaging, the customer experience felt incomplete and misaligned with the brand’s core ethos. The challenge was to create a brand system that honored artisanal roots yet felt aspirational and relevant for today's fashion-conscious consumer.

Solutions

As visual storytelling designers, we approached the identity by first understanding the cultural richness and modern ambition of the brand. The logo was crafted by merging the initials ‘R’ and ‘T’ into a form inspired by flowing threads—symbolizing continuity, craft, and movement. The typography was customized to balance tradition with sophistication, while the color palette drew from deep, earthy tones that reflect the heritage of Indian textiles. Every visual element was designed to feel premium yet rooted. We also ensured the brand system could scale across touchpoints—from tags to digital spaces—while integrating sustainable packaging to reinforce the brand’s ethical positioning. The outcome was a cohesive, elegant identity that resonated with both the brand’s vision and its evolving audience.